Friday, July 27, 2007

Apologizing As a Good Business Strategy

The Chief Happiness Officer has a wonderful article on the power of apology: A tale of two airlines - Or why every company needs a Chief Apology Officer

Wouldn't a Chief Apology Officer be a great position at the UUA? Not a fun job, of course, but what a ministry. I suspect they'd easily recoup their salary in grateful donations from those who feel heard, rather than disenfranchised. And if Southwest Airlines can do it, surely we can too?

2 comments:

Robin Edgar said...

Here is an example of how UUA officials say sorry to people who complain about clergy misconduct. I am quite certain that it is the only time that a UUA official has ever used the word "sorry" in their correspondence with me. . .


Dear Mr. Edgar,

I am sorry that you were unhappy with my reply to your concerns.
Nonetheless, that is my reply and I have nothing more to say. I do not intend to engage further with you on either of the issues you have brought to my attention for the reasons previously stated.

Sincerely,

Beth Miller

uugrrl said...

I expect you appreciated it that she at least replied. And she politely set boundaries, which in my opinion is good. On a scale of 1 to 5, with 1 being the least helpful answer you've received from the UUA and 5 being the most, where would you rate this?